Casual Connect Asia 2012

So in a previous post, I mentioned that I’ve laid out several goals or ‘missions’ to help me improve as a game designer or game developer, and one of the harder goals in my list was to attend several game conferences. Last May 22-24  I had the opportunity to just do that(Well a part of the mission at least) by attending Casual Connect Asia 2012 in Suntec City, Singapore.

Off to the lectures! We decided to just walk from Chinatown to Suntec city.

With Margaret Wallace CEO of Playmatics. Can’t wait to play Shadow Government!

During the course of the conference I had the opportunity to meet other game developers from around the world, and to learn about the latest trends in the casual games industry. I was particularly interested in augmented reality and gamification so most of the lectures I attended were related to these topics or in game design.

To make the most of the whole Casual Connect experience I also attended some lectures on game developments as businesses. These lectures were about getting into Asian markets, the use of analytics(found out that I am interested in this), getting more players using various game portals,  knowledge that I won’t be able to use yet this early in my career but I’ll probably use in the near future if ever the plan for the start up pushes through.

So yeah, it was a really great and fun learning experience for me. However, the most important lesson I got during the whole event, I learned not from the lecture rooms but in one of the networking parties hosted by the sponsors. With a Heineken beer in hand, and bored as hell I realized that I knew very little about game development as a business. There I was feeling out of place(well I was out of place) in the midst of the business men and women of the casual games industry, and I had no idea what they were talking about(that’s an exaggeration). An unpleasant experience but a very valuable one at that. So I guess that’s one more thing for me to learn as well.

Anyways, that’s my whole Casual Connect experience. I would like to elaborate more on some of the lectures I’ve attended but I haven’t had the time to fix my notes yet. The Casual Connect slides will be available in a few weeks however so you can check them out right here: Casual Connect Asia .





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